
Dr. Howard Chou
Managing Director
- COP 29 UNFCCC Invited Speaker
- Howard completed his Ph.D. in Marketing at the University of Strathclyde, UK, and his Master of Marketing at Loughborough University, UK. In his definition, Marketing is Market+ing, and he specialises in activating this “ing”.
- Howard’s field: Strategic marketing/Sustainable competitive advantage/Business model innovation/Organizational culture and structure/Technology innovation performance/Global business strategy/Branding
- GlobalCPV Committee member.
- First worldwide CPV ISFOC solar project:(SPAINA/BUDABI)
- First TW MW ground-mounted solar farm (Mega Solar).
- ArimaEco Global S&M Manager.
- QQ.com online concert (2013): award for the highest number of viewers.
- The first app marketing campaign for pop music (2012).
- Expertise: Sustainable competitive advantage, Business model innovation and analysis, Solar farm assessment, Strategic Marketing…etc















